partner relationship management

As  business owner, I am always on the hunt for better lead sources for our products: eLeaP, Azimio,CaptureLeave. No matter how much SEO or SEM you do. No matter how great your LinkedIn profile is or how buzz worthy your Facebook or Twitter accounts are, nothing beats old fashioned referral leads to grow your business. Now before my non-profit friends go asking for my head .... I am talking about all businesses; profit and non-profit. Think about the whole social media craze -- essential...